Voices of Montana – Montana Beef Council and why it matters

montana beef council

For Montana’s largest industry, the current court battle over the Beef Check-off is a big deal. The Montana Beef Council is organized to protect and increase demand for beef and beef products through state, national, and international consumer marketing programs. R-Calf is suing to try to change the process that previously sent 50% of the funds to be directed by the Montana Beef Council.

Kristin Larson of Sidney was a recent guest on the Voices of Montana to discuss the importance of the Montana Beef Council. She serves on the federation of state beef councils and represents the 45 councils that collect the $1 per head beef check-off. Have a listen: Voices of Montana w/Jon Arneson feat. Kristin Larson